Thursday, May 17, 2012

U Mobile hits 2m registered users - The Sun Daily

U Mobile hits 2m registered users - The Sun Daily

U Mobile hits 2m registered users - The Sun Daily

Posted: 17 May 2012 08:19 PM PDT

Posted on 18 May 2012 - 11:11am
Last updated on 18 May 2012 - 11:24am

PETALING JAYA (May 18, 2012): U Mobile Sdn Bhd has reached 2 million paying subscribers, nine months after the 3G mobile service provider announced it had 1 million registered users.

U Mobile CEO Dr Kaizad Heerjee attributed the achievement to the introduction of its 42 megabits per second mobile broadband service last September.

"Providing the fastest mobile broadband in the nation has contributed significantly to U Mobile hitting its 2 million subscriber target early .... (The achievement also) proves that the company's products and services are well received in the market," he said in a statement yesterday.

U Mobile had embarked on a rebranding exercise in early 2011 when Kaizad took reign of the telco. It enhanced its prepaid offering to include nationwide on-net free calls, free SMS, unlimited mobile Internet and zero roaming charges for U Mobile customers when they are in Singapore.

Its postpaid service was also repackaged, combining voice, SMS and data plans in a single package, which is targeted at the first jobbers and young executives segment.

"We believe the basics like SMS, data and calls should be extremely affordable, which is one of the many reasons why U Mobile's offerings appeal to consumers," said Kaizad.

"We have deliberately kept our infrastructure investment to a minimum through strategic network sharing agreements with partners such as Maxis, so that the savings of infrastructure development can help U Mobile to focus on bringing more products and services innovation to benefit the customers."

U Mobile has its own 3G network over 1,900 sites in the Klang Valley, Johor Baru, Penang, Port Dickson and Negri Sembilan. Outside these areas, it cooperates with Maxis Bhd on 3G RAN sharing.

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